I'm a creative strategist and design leader with 18+ years' experience.

My thing is problem-solving, whether that's bringing ideas to life or understanding how companies work. I can deconstruct complex systems, build pixel-perfect products, lead teams, or work alone. 18 years later I'm still up-to-date on the latest tools, approaches and technologies. You could say I'm known for my curiosity and technical skills.

You'll find me easy-going and approachable, basically a pleasure to work with 😜. Don’t be fooled though, I’m meticulous with my work.

As a leader, I try to create an open and supportive environment where people can be creative. I run my small studio by the beach in Sydney where I work with clients in finance, healthcare, and retail.


  • Research
  • Workshops
  • Customer Journeys
  • Service Blueprints
  • Roadmaps
  • UX architecture
  • UX design
  • Prototyping
  • User testing
  • Visual design
  • Design systems
  • Design ops